ILIA Beauty
Skincare-powered make-up: Clean, innovative make-up based on skincare. Beauty essentials that instantly refresh your look.
ILIA Beauty is a leading clean beauty label that has made a name for itself through its unique combination of high-quality ingredients, innovative formulations and modern, minimalist design. Founded in Los Angeles by Sasha Plavsic, the brand has a clear vision: to develop make-up products that are not only effective, but also skin-friendly and sustainably produced.
Clean Beauty – The Best Of Both Worlds
ILIA Beauty focuses on clean, skin-conscious beauty. The brand's philosophy: skin should look and feel natural. With transparency as a guiding principle and color as an expressive force, ILIA presents traditional clean beauty-Conventions in order to create new ones with safe and effective formulas.
Sasha Plavsic has recognized that not every natural ingredient is good for the skin and not every synthetic substance is bad. For ILIA, clean beauty means combining the best of both worlds - with carefully selected ingredients and without compromise. Since its founding in 2011, ILIA has continuously worked to push the boundaries of innovation and the industry.
Sasha Plavsic: The visionary behind ILIA Beauty
Sasha Plavsic, the founder of ILIA Beauty, grew up in Vancouver, surrounded by nature and the vast ocean. Even as a child, she had a special connection to the environment. Her mother, a true pioneer in health and wellness, was very dedicated to freeing her younger brother Zac from severe asthma and allergy symptoms - without the usual medication. Through a change in diet and alternative healing methods, Zac was not only cured, but later even competed in sailing at the 2008 and 2012 Olympic Games. A true success story!
Sasha herself was drawn to the world of design, studying typography in London and New York and then working in the fashion and beauty industry in Los Angeles. But the turning point came when she returned to Vancouver at the age of 30 and her mother encouraged her to change the ingredients list of her Lip balms What she discovered shocked her: many of the ingredients were anything but harmless. Motivated by this discovery, she set out to create her own lip balm - pure, safe and natural. This is how the story of ILIA Beauty began, a brand that today stands for beauty without compromise.
Our ILIA favorites and new products
ILIA Essentials are designed to instantly refresh your appearance. Bright colors, skin-protecting ingredients and easy application ensure that skin looks and feels vibrant. Many products are multifunctional and can be applied quickly and easily, even on the go.
The lip balm that started it all: the Balmy Tint Hydrating Lip Balm was the first product Sasha Plavsic ever developed. It envelops lips in a magic of color while leaving them smooth, soft and supple. The buttery, balmy formula moisturizes lips on touch and gives them a tasteful, charming color that increases with each application. Salicornia (sea succulent), rosehip seed oil and shea butter moisturize and nourish lips, leaving them looking smoother and plumper.
The Lip Wrap Reviving Balm soaks the lips with the first application and envelops them in long-lasting moisture. The lips immediately look smoother and plumper and have a gentle shine. With each application, the nourishing formula with hyaluronic acid, prickly pear and salicornia (samphire plant) replenishes the moisture barrier and ensures that the lips are permanently moisturized and look healthy. In addition, the ceramic applicator cools the lips when touched, refreshing them with each application.
Unlimited length and bounce for the whole day – The Limitless Lash Mascara lengthens, lifts and separates the lashes and gives them just the right volume. After testing over 100 mascara brushes, ILIA has found the patented double-sided brush for a perfectly natural application. The shorter side gives the lashes curl and volume, while the longer bristles lift, lengthen and separate the lashes. The light, nourishing formula made from beeswax and carnauba wax nourishes each lash and keeps them in shape all day long, without weighing them down.
The multi-stick impresses with its versatility: you can use it as a blush, highlighter or lip color. The velvety-soft formula with cocoa butter, sesame oil, shea butter and orange peel wax melts immediately on contact and can be blended seamlessly. The easy-to-wear and incredibly versatile multi-stick gives a youthful, fresh finish and flatters all skin tones. The stick shape makes it perfect for on the go!
The Lip Sketch Trio contains 3 popular shades of the ILIA Lip Sketch lip crayons in mini format as a gift set with a small sharpener. The popular colors Pink Door, a delicate pink, Rhyme, a cool mauve tone, and Earthen, an earthy terracotta brown, give your lips that certain something. The Lip Sketch Crayons combine the creamy comfort of a lipstick with the precision of a lip liner. The crayons glide weightlessly over the lips and leave behind a rich, long-lasting color with a soft, matte finish.
The Super Serum Skin Tint with SPF 30 is an effective skin care product, foundation and mineral sun protection in one. The multifunctional serum provides a natural-looking no-makeup look and makes the skin look even and balanced. The water-based emulsion with skin-soothing and moisturizing ingredients such as Hyaluronic acid, squalane, aloe vera, lecithin and bisabolol nourishes the skin with every use.
The Liquid Powder Eye Tint Eye shadow is easy - apply, dab, done! The long-lasting cream-to-powder eye shadow is easy to apply without smudging or fading. When applied, it is as smooth as a cream and dries to a powdery finish. The weightless, water-based formula provides a diffuse veil of color with natural matte shades or an expressive look with shimmering colors.
ILIA – The Future of Clean Beauty
ILIA Beauty stands for more than just makeup - it is a philosophy that combines beauty, skin care and sustainability. With high-quality ingredients and innovative formulations, the brand offers a new perspective on clean beauty that is both effective and kind to the skin.
It is important to stress that not all ILIA Beauty products are 100% natural. ILIA aims to combine the best product performance with modern colors, which is why some products and shades may contain synthetic ingredients. If this is the case, we will make you aware of this transparently.