Madara Cosmetics: It's about more than looking pretty. It's about our well-being, the choices we make and the values we respect. For us people in the north - often introverted and a bit lonely - inner values have always been more important than outer appearance. That's why we persist Mádara Cosmetics on really effective ingredients, honest promises, careful processing and respect for nature and people.
Plants with extraordinary properties have developed in the harsh Nordic climate. Deep roots, bitter leaves, and gnarled bark have healed wounds and saved lives. This knowledge, passed down through generations, still flows in our veins. And today, as then, we can state that nature offers everything we need. Nature is an incredibly rich source of beauty ingredients. This creed is reflected in the Mádara skincare, Mádara Hair care as well as in Mádara makeup reflected. Many innovative and award-winning products have emerged from this approach, such as the Skin Equal Foundation, the Anti-Pollution CC Cream, the Mádara Concealer, the Sunscreen SPF 30 or the SOS Hydra and Time Miracle care lines.
Lotte Tissenkopf-Iltnere, co-founder of Mádara: We have deep respect for the bounty of nature. As a child, I spent every summer in the rural regions of Latvia. There I explored nature, picked wild herbs and listened to my grandmother's stories about the healing powers of plants. This is the base of Mádara Make-up and skincare - traditional medicine and plant knowledge that we validate and further develop with scientific meticulousness. We refine pure, potent, unadulterated natural ingredients to their highest potential.
Mádara was founded in 2006 by four Latvian women and has since grown into a team of over 150 like-minded people. Science and product development professionals who, like the founders, enjoy the shade of trees that others have previously planted for all of us.