With WA:IT she wants to share a philosophy. Namely appreciating the present moment, taking care of yourself and becoming aware of that self. Instead of being distracted from real life by the stream of urgent and important plans and mechanically executed tasks. The name WA:IT represents a combination of these contents ... WA (the old name of Japan, but also Harmonie) to IT, which is the prefix of Italy. At the same time can WA:IT be read in the English meaning of "waiting". Decelerate, become aware of yourself and give yourself time. With the WA:IT Hito Parfum and the Alba Dawn incense sticks, she has created iconic fragrances.
"WA:IT is a symbiosis of two cultures - the Japanese and the Italian. An embodiment of the duality of beauty where the perception may be different but the appreciation and meaning are the same. " Raffaella Grisa