The woman behind Noelie is Bahar Krahn. The hairdresser and beautician, make-up artist and pharmacist made a name for herself in 2012 with the founding of the beauty institute Be Organic in Wiesbaden. Be Organic isn't just a name - it's Bahar's attitude and promise. Initially, Bahar worked with third-party brands at the Be Organic Institute, but was not happy with the results. Inspired by her own customers, as well as with a lot of passion, experience and a lot of heart, she developed her own products over the last 10 years - the birth of Noelie.
Bahar Krahn: "With our natural cosmetics Noelie hair colors we are creating a new dimension in hair coloring. Coloring the hair in a healthy way without toxic substances, without hair breakage and without an itchy scalp. Our natural herbal hair colors give a brilliant, individual color result for every hair need as well as 100% gentle gray hair coverage. They repair hair that has already been damaged by chemical products, make it easier to comb, noticeably more volume and a healthy shine with every use. Also ideal for scalp problems or increased hair loss." Unique on the market, Noelie Healing Herbs Hair Color does not use animal testing, genetically modified ingredients and endocrine disrupting substances such as silicones, propyl and butyl parabens, critical sulfates, phthalates, harmful surfactants, paraffinfine, mineral oils, petroleum derivatives, heavy metals, polyethylene glycols (PEG) and microplastics, as well as synthetic fragrances and dyes.