RAAW Alchemy

Trice Angie Christiansen, founder of RAAW Alchemy: "Welcome to RAAW Alchemy - my exclusive clean beauty collection, made with organic, sustainable and wild-harvested ingredients. My products are highly concentrated with carefully selected, antioxidant-rich algae and powerful plant extracts. Each and every product is made with love to bring your... To pamper your skin and your senses with nourishing, efficient and luxurious ingredients I hope you enjoy my fine RAAW Alchemy-universe."

After I had an allergic reaction to a conventional high-end brand, I was like many other women and was looking for skin care with pure ingredients and high-quality products that was also elegant. I couldn't find them - so I created my own. The first product was the "Miracle Oil", named after the miraculous power it contained and how it healed my eczema...and that's how it all started. Then came the Blue Drops Calming Face Oil and the Gold Drops Nourishing Face oil added.

With my father, I then began to explore the powerful effects of fine scents and how they can enhance the experience of self-care. We spent many hours together on his patio in the Hollywood Hills developing the Fragrance that I imagined reflecting the time and environment. Fragrances that we have immortalized with the perfumes Blackened Santal or Room 64. 

Why the change from RAAW by Trice zu RAAW Alchemy? In an industry that moves fast and is constantly changing, we too want to adapt and make our products even more accessible. We're morphing into something new, but keeping the best parts of who we've always been at our core. That is the case with RAAW. When we came up with our new name, the definition of alchemy seemed just right for RAAW's journey. Alchemy describes the seemingly magical or transformative process of transmuting and combining elements into something new and better!