
Rahua
Rahua: Rainforest Grown Beauty. Natural hair care with Rahuaoil from the Amazon.
The brand Rahua was born out of a happy coincidence. Fabian Lliguin, a renowned hairdresser in New York City and passionate environmentalist, visited the Amazon rainforest in his home country of Ecuador to campaign for the land and human rights of the indigenous people. During his stay, he noticed that he was surrounded by women with beautiful, shiny and well-groomed hair. Their secret: Rahua-Oil that has been used by indigenous peoples for centuries to care for skin and hair.
With a bottle Rahuaoil in his luggage, Fabian returned to NYC. In his salon on Fifth Avenue, he decided – as an experiment and without great expectations – to use the oil to treat a customer with very dry and damaged hair. After 10 minutes, her hair was transformed: from brittle and lifeless to healthy, shiny and vibrant. Fabian knew that he had something very special in his hands and also knew that he had to treat it with respect. Rahua-Oil has been and is produced by the Quechua-Shuar tribe in the same ritualistic and sustainable way for generations.
The Rahua Founder Story: From the Amazon to the World
Fabian Lliguin and Anna Ayers first met in his salon, where Anna was a regular customer and regularly got her hair cut. Anna had moved to New York in 2001 to pursue her dream of a career as a fashion designer. Their shared passion for environmental protection brought Fabian and Anna together: they founded a non-profit organization to raise awareness of the importance of the Amazon rainforest and its protection. Their work not only brought them closer together, but also brought them to a shared vision. They fell in love, got married and finally founded their own hair care brand in 2008 Rahua.
Rahua was founded with a clear mission: to protect and preserve the Amazon rainforest. Rahua pursues this goal by sourcing raw materials directly from indigenous communities who obtain these ingredients in a traditional and ceremonial way – always in harmony with nature and with great respect for the rainforest. Through these partnerships, Rahua contributes to preserving the traditional knowledge of indigenous women and protecting their habitat in the long term. Today, more than 500 families from Quechua-Shuar and neighboring tribes work together with Fabian and Anna to preserve the Rahua- To cultivate ingredients from the rainforest that are used in a sustainable way.
Rahua-Oil: Treasure of Nature
The oil comes from the Ungurahua palm, also known as Patawa (Pataua), Sehe or Mingucha, which grows in the Amazon rainforest area. The tree can grow up to 25 meters tall and bears edible fruits that provide a valuable, nutrient-rich oil. Traditionally, the oil is also used by indigenous peoples of the Amazon as a medicine to treat coughs and for cooking.
Women in the Amazon region have been using the oil of the Rahua-Nut to nourish and strengthen your hair. It regenerates damaged and weak hair, nourishes the hair follicles and scalp and supports their health. Thanks to its particularly fine molecular structure, the oil penetrates deep into the hair shaft, increases the color intensity and ensures long-lasting color retention. The skin also benefits from the rich omega-9 fatty acids, which strengthen and soothe it and give the scalp back its natural moisture balance.
Sustainability that you can feel: Rahuas commitment to the planet
Rahua is passionate about protecting the Amazon rainforest and the Galapagos Islands. Through close cooperation with the indigenous peoples of the Amazon, legal measures have been implemented to protect 150.000 hectares of pristine rainforest, which bind 750.000 tons of CO2 annually - an important contribution that Rahua a climate-neutral company.
10% of the proceeds from the Rahua Enchanted Island Collection goes directly to the preservation of the Galapagos coasts. Rahua together with locals to clear beaches of plastic waste and thus protect important habitats for flamingos, penguins and other animals.
The formulas of Rahua are not only non-toxic, but also sustainable. The brand relies on recyclable, reusable and refillable packaging and uses highly effective, plant-based ingredients that are gentle on the environment and skin.
Our favorites and new products from Rahua
Rahua now offers a wide range of hair care products. Not only shampoos and conditioners are part of the range, but also rich hair oils, heat protection sprays, fixing mousse, hair gel, leave-in treatments and curl butter. This means that every hair need is covered and every hair type is Rahua find.
The Leave-In Hydration Detangler + UV Barrier with immediate effect, detangles and makes combing easier. The moisturizing formula makes the hair soft and supple, smoothes frizz and prevents breakage and damage. It nourishes with Symbiotic® Rahua-Oil, Sacha Inchi, organic mango sugar, aloe, organic passion fruit, organic green tea and buriti oil. The latter protects your hair from UV rays and protects especially colored hair from sun damage.
The Aloe Vera Hair Mousse brings rainforest power to your hair care. The powerful combination of organic aloe vera, sugar cane, guayusa and Rahua-Oil provides your hair with nourishing, intense moisture and powerful antioxidants. The lightweight mousse with alcohol-free formula gives your hair a natural volume and a silky shine. At the same time, it offers a flexible hold that allows you to create your desired hairstyle - ideal for voluminous blowouts, long-lasting waves or curls and smooth sleek braids.
The nourishing Enchanted Island Shampoo and Conditioner Travel set adds vibrancy and shine to your hair as you travel to an enchanted island of your dreams with the exquisite aromas of guava and coconut. With plant-based biotin and vitamins B6, A, C and E, it promotes healthy hair, strengthens hair follicles and thus prevents premature hair loss. The antioxidant-rich duo is suitable for all hair types and promotes vital, strong hair. Enriched with natural antioxidants from pomegranate and symbiotic rainforest-grown oils from guayusa, Rahua, Morete and Sacha Inchi, which promote healthy hair growth.
The Classic shampoo is a revitalizing shampoo for soft and shiny hair. The cult shampoo with natural and sustainably grown ingredients from the Amazon. The secret for radiant and healthy hair lies dormant in the rainforest: Ungurahua! The oil of the Rahua-Tree nut with its super fine molecules cares for and strengthens the hair in a unique way. Rahua Oil strengthens damaged hair strands, nourishes the scalp and regenerates the hair follicles. Complemented by quinoa, organic aloe, green tea and coconut betaine, the Rahua Classic Shampoo gently and thoroughly and gives your hair strength, grip and a healthy look.
Rich and creamy, ideal for dry hair. The Rahua Hydration conditioner was specially developed for dry and dehydrated hair. A concentrated complex of rare oils and plant extracts from the Amazon and natural, protein-binding sugars transport maximum moisture and a variety of important nutrients deep into the hair structure. This intensively moisturizing conditioner smells of the tropical aromas of mango and passion fruit. The hair is strengthened, detangled and combability improved. Healthy and smooth hair with a natural shine.
Rare vegetable oils from the Amazon provide Legendary Amazon Oil for wonderfully smooth and shiny hair. The exclusive Rahua® mixture with Rahua-Oil, Sacha Inchi and Morete (Buriti) contain valuable vitamins, fatty acids and antioxidants. Nutrients that regenerate and strengthen the hair deep inside. The perfect care for naturally shiny and healthy hair.
The Enchanted Island Vegan Curl Butter pampers and regenerates your curls and gives you a magical head of curls. The rich, reparative care based on Rahua-Oil ensures wonderfully nourished and heavenly soft curls.The latest addition to the magical Enchanted Island Collection is a regenerating leave-in treatment with Rahua-Oil, guava, coconut, biotin, shea butter and clay. The multi-tasking butter adds shine and repairing strength to damaged locks.
Rahua: Natural Beauty with Responsibility
Rahua combines exceptional hair care with a strong commitment to the planet. Using natural ingredients and sustainable practices, the brand protects the Amazon rainforest and the Galapagos Islands. Rahua not only offers luxurious care, but also actively contributes to preserving the environment. So you can enjoy beauty that is responsible and future-oriented.