Banner Rahua Founder Fabian Lliguin

Rahua

Rahua Shampoo & Conditioner - known for pure ingredients and excellent performance - was created by a wonderful coincidence. Fabian Lliguin, a well-known barber in New York City, visited the Amazon rainforest as an environmentalist. He was educating the indigenous people about their land and human rights when he found himself surrounded by women with beautiful long, shiny hair. The secret, said the women, was Rahua-Oil.

For centuries, members of the tribe who live deep in the rainforest have used this oil to care for their hair and skin. With a bottle Rahua-Oil in his luggage, Fabian came back to NYC. In his salon on Fifth Avenue, as an experiment and without great expectations, he decided to use the oil to treat a customer with very dry and damaged hair. After 10 minutes, her hair was transformed: from brittle and lifeless to healthy, shiny and springy. Fabian knew that he was holding something very special in his hands and also knew that he had to be respectful of it. Rahua-Oil has been and is produced by the Quechua-Shuar tribe in the same ritualistic and sustainable way for generations. 

Together with his wife Anna, he founded in 2008 Rahua. They have carefully drawn on the wisdom of the Quechua-Shuar tribe to formulate a range of innovative all-natural based products. For example, the already legendary Rahua Classic Shampoo, the Hydration Shampoo or the Hydration Detangler with UV protection. Products that heal, nourish and transform hair. Today, more than 500 families from Quechua-Shuar and neighboring tribes work with Fabian and Anna to protect the people in the Rahua- To cultivate ingredients from the rainforest that are used in a sustainable way.