Founded in 2018 by Tiila Abbitt, a creative product developer trained in sculpture and fashion design. Tiila was responsible for product development for makeup collaborations and accessories at Sephora for 7 years. Her passion for sustainability led her to lead the sustainable materials research and development department and become a member of the retailer's Sustainability Leadership Council.
Tiila learned that there are only 11 banned chemicals in color cosmetics in the US, while there are over 1300 in the EU. Based on this knowledge, she developed cosmetics with harmless alternatives - without bad chemistry, but with high-quality, natural ingredients and fantastic colors!
Tiila wanted to create a brand that was really ethically sustainable - not just in the formulation, but in everything that Āether Beauty makes. Every decision at Āether Beauty is shaped by the goal of sustainability. We use organic, fair trade and GMO-free ingredients wherever possible and ban over 2700 ingredients from our formulas.
With the stars as a muse and the earth as a palette Aether Beauty Crystals flow into the formulations to combine transcendent shimmer and glow with wellbeing benefits. Vegan next-generation cosmetics that harness the power of crystals!