What's behind 100% Pure? 100% Pure is our commitment to producing pure and wholesome products that are environmentally sustainable and ethically manufactured. We strive to live with compassion, kindness and empathy, to be environmentally sustainable and to improve the lives of people and animals. At the same time, we support many charities to give back to our global community.
What do we mean by "pure"? In our products, whether body care, shampoo or make-up, we only use natural ingredients. By this we mean substances that come from nature and are only subject to biological processes such as fermentation, distillation and cold processing. All our 100% Pure Products do not contain thickeners or water to dilute and extend formulas. Instead, we use vegetable hydrosols such as aloe juice, fermented rice water or tea as a base. With us, every ingredient has a benefit for the skin!
Vegetable pigmented cosmetics? The 100 Percent Pure products are colored with fruit, vegetable, tea and other botanical pigments that contain vitamins, antioxidants and other healthy phytonutrients. This sets them apart from conventional dyes, which can contain harmful tar, lead and other heavy metals.