The woman behind Noelie is Bahar Krahn. The hairdresser and beautician, make-up artist and pharmacist made a name for herself in 2012 with the founding of the beauty institute Be Organic in Wiesbaden. Be Organic isn't just a name - it's Bahar's attitude and promise. Initially, Bahar worked with third-party brands at the Be Organic Institute, but was not happy with the results. Inspired by her own customers, as well as with a lot of passion, experience and a lot of heart, she developed her own products over the last 10 years - the birth of Noelie.
Bahar Krahn: "With our natural cosmetics Noelie Hair colors we create a new dimension of hair coloring. To color the hair healthy without toxic substances, without hair breakage and itchy scalp. Our natural herbal hair colors give a brilliant, individual color result for every hair need as well as 100% gentle gray hair coverage. They repair hair that has already been damaged by chemical products, making it easier to comb, noticeably more volume and a healthy shine with every application. Also ideal for scalp problems or increased hair loss." Unique on the market, dispensed with Noelie Healing Herbs Hair Color on animal testing, genetically modified ingredients and endocrine disruptors such as silicones, propyl and butyl parabens, critical sulfates, phthalates, harmful surfactants, paraffine, mineral oils, petroleum derivatives, heavy metals, polyethylene glycols (PEG) and microplastics, as well as synthetic fragrances and dyes.