
WA:IT
WA:IT was founded by Raffaella Grisa. As an advocate of a mindful beauty culture, she has WA:IT Botanicamente created a brand that reflects her philosophy of life and principles that she found on her travels around the world and in encounters with different cultures. As a long-time commuter between Italy and the Far East, she has dealt intensively with the different values, traditions and a holistic view of life.
With WA:IT Botanicamente she wants to share a philosophy. Namely, to appreciate the present moment, to take care of yourself and to be aware of this self. Instead of being distracted from real life by the stream of urgent and important plans and mechanically performed tasks. The name WA:IT represents a combination of these contents ... WA (the old name of Japan, but also Harmonie) to IT, which is the prefix of Italy. At the same time can WA:IT in the English meaning of "waiting". Slowing down, becoming aware of oneself and giving time only to oneself. With the perfumes HITO and HARU she has succeeded in creating distinctive, self-contained, iconic Fragrance to create.
"WA:IT is a symbiosis of two cultures - the Japanese and the Italian. An embodiment of the duality of beauty where the perception may be different but the appreciation and meaning are the same. " Raffaella Grisa