HoliFrog

HoliFrog: Clean Beauty for every skin condition

Holifrog is a clever natural cosmetics brand from the USA, founded in 2019 by Emily Parr and Majeed Hemmat with a radically new focus on facial cleansing. Inspired by the delicate skin system of frogs—"Holi" for "holistic," "frog" for their highly permeable skin—the founding team developed a range of products tailored to different skin conditions. The range extends from the mild, milky Tashmoo Cleansing Milk to the clarifying AHA acid cleansing gel Shasta.

Instead of water and fillers, HoliFrog relies on high-quality, bioactive ingredients. The products contain abundant antioxidants, gentle AHA/BHA fruit acids, nourishing plant oils, coenzyme Q10, niacinamide, and other skin-supporting substances. According to HoliFrog, each formula is "holistically" thought out—with a full focus on active ingredients that work synergistically for healthy skin. These specifically formulated products are the starting point of a skincare routine and create the optimal foundation for the success of subsequent serums or creams.

In addition to cleaning, Holifrog also offers a range of skin care products, including serums, toners, moisturizers, and sunscreens. The products contain innovative ingredients, have light textures, and address various skin needs, including dry and dehydrated skin, blemishes and clogged pores, fine lines and wrinkles in mature skin, redness, hyperpigmentation, a dull complexion, and loss of firmness. Those who value well-thought-out care will Holifrog appreciate: The products adapt to the skin, not the other way around.