Founded by make-up artist Kirsten Kjaer Weis, who was born in Denmark and lives in New York, KW combines a minimalist Scandinavian aesthetic with the unadulterated vibe of New York. Kjaer creates make-up that is just as beautiful on the skin as it is in the uniquely designed, luxurious and sustainable packaging.
Kristen Kjaer Weis: "Scandinavia is calm, withdrawn, minimalist. New York is fierce and vehement. The two worlds seem so different, but they can work together. Kjaer Weis is both. A pioneer, uncompromising luxury and sustainability connects with each other. We make the new norm. Simple, but not ordinary. Nice, but always honest. We love it when things are done right and last a long time.
I think by the time I was growing up everything we did was organic. Everything we ate came from our own garden. That was a matter of course. I never thought about it. I always wanted to go to the city, but subconsciously I always had this love for nature inside of me. As I got older and lived in the city, it dawned on me that growing up on a farm had a bigger impact than I thought it would be. I know that natural is always better than synthetic. "