Hiro Cosmetics Founder Floris & Ingrid

HIRO Cosmetics

Make-up made for you! HIRO Cosmetics is a high-performance cosmetic line made from 100% natural ingredients. HIRO was founded in 2011 by Floris and Ingrid van Onna in collaboration with make-up artists.

HIRO Cosmetics products are made with high-quality, natural and organic ingredients and finely ground mineral powders. No synthetic preservatives, colorings or other harmful chemicals are included. All HIRO products are hypoallergenic, free from alcohol, talc, oil, additives, fillers, colors and preservatives and nanoparticles. They also have anti-inflammatory and antioxidant properties. The HIRO result is a natural, radiant shine and a wafer-thin, micro-fine finish that optically minimizes fine lines, pores and imperfections. Whether No Doubt Foundation, Multistick, Bada Boom Mascara or Space Balm Concealer: high performance but affordable!

The main components of HIRO mineral make-up are inorganic. This means that no bacteria and microbes can live in the make-up and therefore cannot lead to inflammation on the skin. Mineral makeup is non-comedogenic, it doesn't clog pores and allows the skin to breathe. It is ideal for dry, sensitive skin or skin prone to rosacea or acne.

HIRO is Japanese for 寛 (hiro) "tolerant, generous" or 浩 (hiro) "wealthy".