JoAnn Fowler is the founder of Sappho New Paradigm. The Emmy-nominated and highly respected makeup artist from Canada has worked in the film industry for many years. Sappho New Paradigm originated from JoAnn's persistent search for formulations whose ingredients should exceed EU standards for safer cosmetics.
Together with Green Beauty experts, she developed a luxurious make-up line that rivals the performance of chemically produced cosmetics and consists of 100% natural and organically produced ingredients. For JoAnn, the disclosure of ingredients, human and environmentally friendly production and ethical and honest business conduct are the most important principles with which you run your company.
As a list in a nutshell, it looks like this:
What we do have: Flavonoids, Antioxidant, Organic Concord Grape Juice, Glycerin, Organic Apple Juice, Organic Pineapple Juice, Organic Jojoba Oil, Organic Calendula, Shea Butter, Tea Tree, Argan Oil, Liquorice Root, Vitamin E (Tocopherol), Coconut Oil, Organic Pomerganate Juice, Organic Aloe Vera, juice, Organic Acai Juice, Organic Bergamot Peel Oil, Lavender Oil, Neem Oil, Lemon Grass, Organic Rosmarinus Officinalis, Organic Blue Agave and Organic Candelilla Wax
What we don't have: Parabens, Phthalates, Dimethicone, Talc, Mineral oil, Petrochemicals, Animal products, Soy, Gluten, FD&C “organic” dyes, GMOs, Nanoparticles, Formaldehyde producing, Preservatives, Toulene, BHT, PEG, 1,4, XNUMX dioxane, fragrance or parfum, triclosan and petrolatum