Colour Balancing Anti-Yellow Shampoo 200 ml

Color balancing shampoo, neutralizes yellow tones in blonde, treated or gray hair.

The gentle anti-yellow shampoo was developed to neutralize unsightly yellow or brassy undertones. Violet color pigments as well as extracts from passion fruit, violets or cornflower with their high content of secondary plant substances such as anthocyanins (antioxidative plant pigments), phytosterols and flavonoids, neutralize yellow tones and give your hair a new, soft shine.

• for bleached, treated or gray hair
• Removes yellow cast and neutralizes brassy undertones
• cleanses and works with coconut surfactants, coconut betaine, violet color pigments, passion fruit, violet, cornflower, lactic acid and walnut seed shell extract.
• floral scent
• vegan, cruelty-free, dermatologically tested, certified by AIAB (Italian Association for Organic Agriculture)

 Biofficina Toscana: Your Beauty - Our Nature!

Application

• Apply to damp hair, massage gently and rinse.

Ingredients

Aqua [Water], Sodium coco-sulfate, Coco-betaine, Decyl glucoside, Cocamidopropyl betaine, Glycerin, Polyglyceryl-3 betainate acetate, CI 60730 [Acid Violet 43], Passiflora incarnata flower extract*, Centaurea cyanus flower extract*, Viola tricolor extract*, Juglans regia (Walnut) seedcoat extract, Coco-glucoside, Glyceryl oleate, Parfum [Fragrance], Benzyl alcohol, Sodium benzoate, Sodium dehydroacetate, Lactic acid.

* from organic agriculture

Active ingredients

• Betaine (betaine, betaine, cocamidopropyl betaine, trimethylglycine, glycine betaine) is a natural amino acid derivative that is obtained from sugar molasses (e.g. sugar beet). Depending on the form, betaine is used in skin care or as a surfactant. In skin care, betaine has a conditioning effect, relieves irritation and protects against dehydration. It has high moisturizing properties. In washing-active products, it has a foam-stabilizing effect; as an additive in shampoos and hair conditioners, it strengthens the hair, gives it volume and increases the grip of the hair.
• Cornflower Extract (Centaurea Cyanus (Cornflower) Flower Extract) contains tannins, flavonoids, bitter substances and anthocyanins, which have strong anti-inflammatory and antioxidant properties. Traditionally, cornflower has been used to soothe inflamed and irritated skin and in the treatment of tired and swollen eyes.
• Hair is mostly made up of keratin protein. Keratin can be affected by environmental influences and external stress. If there is too little protein, the hair appears lifeless and dull and can break. Proteins strengthen the hair, can rebuild it and make it resistant. Proteins help repair the cuticle and act as a protective shield for the hair shaft. Proteins fight signs of hair damage like split ends and excessive dryness.
• Wild pansy (Viola tricolor extract) is a good source of polysaccharides, which increases the skin's ability to retain water. It also increases the concentration of hyaluronic acid in the epidermis and increases the synthesis of the membrane CD44 receptor, which is responsible for binding hyaluronic acid in the skin. Optimal epidermal hydration increases protein production and makes skin appear plumper due to increased collagen production.
• Passion fruit seed oil/extract is an exceptional emollient, rich in vitamin A and Omega 6 linoleic acid. Linoleic acid is often missing from the skin's protective acid mantle and is therefore a welcome addition to balance out hormonally restless and reactive skin types. Although highly moisturizing, passionflower has a light texture that is non-greasy and absorbs beautifully into the skin.
• lactic acid is an alpha hydroxy acid that gently exfoliates and may reduce hyperpigmentation and age spots. It also has the ability to shrink large pores and revitalize dull, uneven complexions.
• Coconutside is made from coconut oil and is a mild, plant-based surfactant used in skin washing and cleansing products. Non-ionic surfactants are very good fat dissolvers, very mild and tolerable and completely harmless to people and the environment. When proteins and fats are whipped, fine balls are created that enclose the resulting air bubbles. This creates a nice, harmless foam. Sodium Cocoate is the sodium salt of coconut fatty acids.