Le Rouge Français founder Élodie Carpentier

French Red

    Flowers on your lips - plant color as a globally unique know-how! Chic, sustainable and modern, a color explosion of plant-based colors! Le Rouge Français combines unique expertise in the extraction of vegetable color pigments with an unmistakable, sophisticated French elegance. Encased in stunningly beautiful packaging.

    For me, lipstick is a source of strength and glamour, says Élodie Carpentier, founder of Le Rouge Français. When I was pregnant, I wanted to continue lipstick carry. So I started looking into the recipes of my favorite brands. I don't need to tell you what I found out - many other women have found the same thing. Without compromising on my health and that of my child, I began developing my own lipsticks with the purest ingredients possible. I set out to find dye plants that have been used for thousands of years, and the history of these plants inspired me to create a new paradigm in natural cosmetics.

    Conventional brands have historically used synthetic or mineral pigments to add color to their makeup products. Not because they want it that way, but because there are simply hardly any alternatives. At Le Rouge Français we are breaking new ground and offering pigments that are obtained from purely plant-based color sources and also have exceptional skin-friendly properties. This is our savoir-faire!

    Our Le Rouge Français Manifesto: 1. We are proud to position ourselves as a deeply alternative and innovative brand by developing a makeup range using plant-based pigments. Dyer's weed, achiote, red radish, elderberry, alkanet, hibiscus, sweet potato, purple corn, tomato lycopene are all sources of inspiration, and our special milling, extraction and infusion techniques help us reveal their natural, original colors. 2. Our eco-friendly, refillable, bio-based transparent lipstick case is a world first and is made from vegetable oil. 2. Buy a case with the lipstick color of your choice and refill it with the color of your choice thanks to our interchangeable refills. 3. The totum represents the entirety of a plant. We want to use all the benefits and active ingredients in the highest concentration, be it from the stone, the pulp, the leaves, the root or the bark. 4. No Mica - Mica is mineral pigments (iron oxides, metal oxides) that occur in the earth and can contain heavy metals. Over time, these can penetrate the skin barrier or be swallowed. 5. No titanium dioxide: Le Rouge Français has decided to ban titanium dioxide from their formulations. We have made this decision to protect the health of our customers. 6. Vegan and cruelty-free.

    The desire for naturalness, transparency and a selection of products that also cover women's health needs is stronger than ever. Unfortunately, women have had to make some compromises when it comes to sensuality, aesthetics and confidence in their lipstick. This is where the mission of Le Rouge Français begins. A brand with a holistic philosophy that shows new horizons in the cosmetics industry by exploiting the power and fascinating properties of coloring plants in its formulas. Join Le Rouge Français on a fantastic journey!
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