Founder 100% Pure

100% Pure

Who is behind 100% Pure? Founder and creative director is Susie Wang. Through her work in product development in cosmetics companies, she became aware of abuses in the cosmetics industry, which inspired her to create her own cosmetics line, which contains only natural ingredients and is produced without animal testing. She co-founded 100% Pure with James Wang and Ric Kostick.

What does 100% Pure stand for? 100% Pure is our commitment to creating pure and wholesome products that are environmentally sustainable and ethically manufactured. We strive to live with compassion, kindness and empathy, to be environmentally sustainable and to improve the lives of people and animals. At the same time, we support many charities to give back to our global community.

What do we mean by "pure"? In our products, whether body care, shampoo or make-up, we only use natural ingredients. By this we mean substances that come from nature and are only subject to biological processes such as fermentation, distillation and cold processing. All of our 100% Pure products contain no thickeners or water to dilute and extend formulas. Instead, we use vegetable hydrosols such as aloe juice, fermented rice water or tea as a base. With us, every ingredient has a benefit for the skin!

Vegetable pigmented cosmetics? The 100 Percent Pure products are colored with fruit, vegetable, tea and other botanical pigments that contain vitamins, antioxidants and other healthy phytonutrients. This sets them apart from conventional dyes, which can contain harmful tar, lead and other heavy metals.