Pure U founders Carla Ströher and Leo Erdsieck

Pure U

    At PURE U. we develop natural make-up for sensitive skin. Free from irritating ingredients and gentle on the skin, even people with sensitive skin can achieve a radiant and healthy appearance without unnecessarily stressing the skin. That's what Carla Ströher and Leo Erdsieck, the two founders of PURE U.

    Hormonal acne was the trigger for PURE U. After stopping the pill, Carla suffered from severe acne. In order to better understand the needs of her skin and the development of blemishes and to improve the appearance of your skin in the long term, she dealt intensively with care and make-up products, skin health and ingredients. Since she could hardly find any natural cosmetic brands that only produce nourishing make-up, she simply took matters into her own hands to develop make-up according to your ideas. The idea of ​​Pure U. was born - make-up tailored to sensitive skin with only caring ingredients.

    At first she only produced for herself and her friends, but then began to professionally develop and perfect the products in the laboratory with Leo. The result is the super-practical Pure U. Sticks. Whether blush balm, highlighter balm or bronzing balm, the sweet sticks convince with moisturizing ingredients, beautiful colors and easy application.

    Carla & Leo: Every ingredient is important to us. After all, the skin is our largest organ and absorbs 60-70% of what is applied to its surface directly. That's why we only use certified organic and natural oils, butter, extracts and pigments for our make-up line. Of course, we also make sure that the ingredients used are sustainably degraded and produced - this is not only good for our skin, but also for the environment.