What does 100% PURE stand for? 100% PURE isn't just a name - it's our commitment to creating pure and wholesome products that are environmentally sustainable and ethically manufactured. We strive to live with compassion, kindness and empathy, to be environmentally sustainable and to improve the lives of people and animals. At the same time, we support many charities to give back to our global community.
What do we mean by "pure"? We only use natural ingredients in our products. By this we mean substances that come from nature and are only subject to biological processes such as fermentation, distillation and cold processing. Our products do not contain thickeners or water to thin and extend formulas. Instead, vegetable hydrosols such as aloe juice, fermented rice water or tea are used as a base. With us, every ingredient has a benefit for the skin!
Vegetable pigmented cosmetics? The 100% PURE products are colored with fruit, vegetable, tea and other botanical pigments that contain vitamins, antioxidants and other healthy phytonutrients. This sets them apart from conventional dyes, which can contain harmful tar, lead and other heavy metals.