Im-Possible Mascara 7 ml
The all-in-one organic mascara that makes the impossible possible: volume, length, lifting and definition for silky-soft eyelashes all day long.
Kjaer Weis' Im-Possible Mascara is a long-lasting, volumizing formula with nourishing ingredients from organic farming. The brush has a curved side for endless buildable volume and a flat side for length, definition and detail. Build up in layers for a remarkably dramatic, non-blurring effect.
- Gentle and safe for the eyes, caring for the eyelashes
- For high-impact volume and impressive length
- 2-in-1 brush with a curved and flat side
- Long lasting, easy to remove
- Organic certified ingredients from sustainable cultivation
- Refillable, sustainable packaging made from 50% recycled plastic and reusable aluminum
Sustainably sourced beeswax, carnauba wax and acacia gum ensure a creamy, non-clumping texture and ultimate swing, volume and hold. Raspberry water repairs and nourishes, sunflower oil prevents eyelash breakage and stimulates healthy growth, while antioxidant-rich marula oil nourishes and protects.
The Red Iconic case made of 50% recycled plastic and reusable aluminum is perfect for the first purchase. You can then always buy the refills to join Kjaer's #RefillRevolution (from Jan 2022).
- Consumer study:
The results for the Im-Possible Mascara are available (according to a Kjaer Weis consumer study with 92 respondents, carried out over 2 weeks in July 2021):
95% agree that the eyelashes look more voluminous
92% agree that the eyelashes appear visibly longer
92% think that the eyelashes look lifted and strengthened
95% agree that the mascara does not flocculate
96% agree that it should be removed
95% agree that the eyelashes feel soft and comfortable after removal
- Kirsten starts with the curved side that points towards the user and touches the lashes from the roots to create volume.
- Use the flat side and to lengthen the lashes (especially in the outer corners), to separate them and to give the tips extra curl.
- Use the flat side for the lower lashes.
Q: What are the differences between the Kjaer Weis mascaras?
A: All three of our mascaras are certified organic, but they have different effects on the lashes. Our Lengthening Mascara lengthens the lashes and gives them a subtle definition. Our volumizing mascara gives the lashes a natural volume and density. For a particularly strong volume, we recommend our Im-Possible Mascara, which gives your lashes a wonderful length and volume that is made for you.
Q: How bulking / lengthening is this mascara?
A: Im-Possible Mascara will add impressive volume and length to your lashes while also looking like your own lashes. An ultra-nourishing and high-performance formula as well as a brush with two facets give you an impressive volume and an impressive length. We even put Im-Possible Mascara to the test. In a survey of 92 women, 95% agreed that the eyelashes look more voluminous and 92% that the eyelashes appear visibly longer.
Q: Can the mascara peel / smear during the day?
A: Im-Possible Mascara won't smudge or flake throughout the day. In a test with 92 women, 95% of respondents said that our mascara does not peel off.
Q: Is the Im-Possible Mascara vegan?
A: Im-Possible Mascara contains sustainably harvested and certified organic beeswax, which has been shown to be a great non-synthetic ingredient that adds volume and structure. Beeswax and carnauba wax are hard and soft waxes that we balanced perfectly to create a nice, creamy texture for a highly effective performance.
Q: How do I use the brush?
A: The Im-Possible Mascara Brush was developed for volume made to measure. It has a curved side for endless buildable volume and a flat side for length, definition and detail. Kirsten starts with the curved side that points towards the user and touches the lashes from the roots to create volume. Turn to the flat side and use the formula to lengthen the lashes (especially in the outer corners), separate them, and add extra curl to the tips. For the lower lashes, use the flat side.
Q: How can I remove the mascara? Is it difficult to remove?
A: Im-Possible Mascara is easy to remove. To remove, we recommend an eye or two-phase make-up remover such as the Kjaer Weis Cleanser: soak the pad with the remover and gently press it onto the closed eyes for 30 seconds. Repeat if necessary. Rinse.
Q: Is the Im-Possible Mascara certified organic?
A: Yes! Im-Possible Mascara is certified by Ecocert as Cosmos Organic. This means that over 95% of the herbal ingredients in Im-Possible Mascara come from organic farming and over 20% of the entire recipe consists of organic ingredients. Ecocert is the largest international organization that certifies sustainable practices like organic farming by rigorously auditing our raw material suppliers, packaging, manufacturing practices and the Kjaer Weis team themselves.
Aqua / Water / Eau, Cera Alba (Beeswax) / Cire d'Abeille •, Jojoba Esters, Glyceryl Behenate, Isostearic Acid, Alcohol Denat. *, Glycerin, Glyceryl Stearate, Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire de Carnauba •, Rubus Idaeus (Raspberry) Fruit Water / Eau de Framboise •, Acacia Seyal Gum •, Sodium Hydroxide, Benzyl Alcohol, Glyceryl Caprylate, Xanthan Gum, Tocopherol, Sclerocarya Birrea (Marula) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Phospholipids, Sodium Phytate, Citric Acid, Alcohol, Potassium Sorbate, Dehydroacetic Acid, Sodium Benzoate, CI 77499 (Iron Oxides).
• From organic farming / De l'agriculture biologique. * Made using organic ingredients / Transformés à partir d'ingrédients biologiques.
COSMOS ORGANIC certified by ECOCERT Greenlife according to COSMOS Standard available at http://COSMOS.ecocert.com