Waekura

Modern, high-quality jewelry for every woman. Mélissa Artis, founder of Waekura.

Waekura founder Mélissa Artis has always had a soft spot for elegant jewelry. While studying online commerce, she started buying and selling jewelry from her student apartment. To ensure style and quality standards, she founded her own brand in 2017. And what's the story behind the brand name Waekura? The word means "flamingo" in Maori. It's a name that suits her designs, which combine femininity and elegance and invite the wearer on a journey of discovery.

Waekura stands for high-quality Jewelry from recycled materials. In their Paris office, Mélissa Artis and her team design trendy pieces of jewelry that they would also buy themselves. But unlike costume jewelry, Waekura's jewelry is characterized by the highest quality - it is made to accompany you every day and for a lifetime.

The Waekura team is bursting with energy and creativity - with an average age of just 27, young employees are shaping the future of the brand. The concept of charms was also shaped by their pioneering spirit. With the small pendants for earrings, you can express your individual style and, in a very sustainable way, give hoop earrings from your own collection a style update.

The jewelry from Waekura is made from recycled brass in Spain, China, France or Germany and then gold-plated in France using an electrolysis process with 3 microns. This ensures that all pieces of jewelry are water-repellent, weatherproof and hypoallergenic and do not darken. The result is jewelry that is not only beautiful, but also durable and suitable for everyday use - for today's modern woman.