Heretic Perfume
Douglas Little of Heretic Parfum firmly believes that nature's sensuality is unique. That's why the Californian brand uses natural ingredients to create fragrances that capture the natural qualities of plants and flowers - from the earth to the stems to the petals. These organic imperfections and unadulterated beauty result in a fragrance experience that is fundamentally different from conventional synthetic perfumes.
Douglas Little is the visionary founder, perfumer and creative director behind Heretic Parfum. Fascinated by scents since childhood, he has spent decades perfecting the craft of fragrance design, developing magical creations from natural materials.
The Heretic Parfum brand has taken on the challenge of breaking the status quo and creating a new fragrance landscape. A careful selection of natural plant ingredients creates vibrant, non-GMO unisex fragrances that are dissolved in organic sugar cane alcohol. This means that the Ayurvedic power of the plant substances is preserved in every bottle and invites you to experience the harmonizing effect of nature. The fragrances are created in small batches in the studio in Los Angeles, handmade according to ancient perfume traditions.
The fragrances themselves are light and transparent on the skin, a refreshing departure from the heavy, chemically enriched perfumes of the traditional industry. Heretic Parfum consciously avoids chemical additives that are often used to extend shelf life. Instead, they recommend refreshing the fragrances regularly throughout the day to maintain their vibrant freshness.
Another exciting element of the brand is the Layering: Wearers are encouraged to layer two to three Heretic Parfum fragrances to create a more intense, personalized fragrance composition. This makes each fragrance a unique experience that expresses the personality and style of each individual. Heretic Parfum invites you to go beyond the boundaries of traditional perfumery and embark on an olfactory journey of discovery.
