Facial cleansing: The basis for healthy, radiant skin
A thorough yet gentle facial cleansing is the first important step in any skincare routine. It removes makeup, sebum, dirt particles, and environmental pollutants that accumulate throughout the day and can clog pores. At the same time, it optimally prepares the skin for subsequent care and allows for better absorption of active ingredients.
The right cleansing for every skin type
Every skin type has individual needs that should be considered when choosing the right cleanser. While dry and mature skin types benefit from rich, nourishing textures, oily and blemish-prone skin types require lighter, clarifying formulations. The good news: In natural cosmetics, you'll find the ideal cleanser for every skin need, with mild, plant-based ingredients.
Our cleaning categories at a glance
cleaning gel
Light, refreshing gels with mild plant-based surfactants cleanse deep into the pores without drying out the skin. Ideal for normal to oily skin and anyone who prefers thorough cleansing with a fresh feeling.
Cleansing cream & cleansing foam
Creamy textures and airy foams offer gentle cleansing with nourishing properties. Cleansing creams are particularly suitable for dry and sensitive skin, while foams are a light alternative for combination and oily skin types.
Cleansing oil & cleansing milk
Based on the principle of "oil dissolves oil," these rich cleansers effortlessly remove even stubborn makeup and nourish the skin while cleansing. High-quality plant oils provide the skin with moisture and valuable nutrients – perfect for dry, mature, and sensitive skin types.
Cleansing balm
Solid balms based on plant oils and waxes melt upon contact with the skin and transform into silky oils. They cleanse particularly thoroughly, preserve the skin's natural lipids, and leave it feeling supple and nourished.
Natural facial soap
Handmade natural soaps made from high-quality plant oils gently cleanse and nourish with moisturizing properties. Produced using the cold process method, they contain natural glycerin and are a sustainable, economical alternative to liquid cleansers.
Micellar water
Micelles act like tiny magnets, gently attracting and removing dirt and makeup – without any rubbing. This particularly gentle cleansing method is suitable for all skin types, especially sensitive skin.
face scrub
Exfoliants with natural abrasive particles or fruit acids remove dead skin cells, refine the complexion, and promote cell renewal. Mechanical exfoliants with jojoba beads or clay, as well as enzymatic exfoliants with AHA and BHA, ensure a radiant complexion.
Toner & Facial Toner
After cleansing, toners balance the skin's pH, provide moisture, and optimally prepare the skin for serums and creams. Depending on the formulation, they have a clarifying, soothing, or intensely hydrating effect.
face masks
Intensive care masks complement your daily cleansing routine with targeted active ingredients. Whether moisturizing, cleansing, or regenerating – masks offer a care boost for every skin need.
Make-up remover
Cleansers specially developed for the sensitive eye area gently and effectively remove even waterproof makeup. Mild formulas without irritating ingredients protect delicate skin and are also suitable for contact lens wearers.
Cleaning accessories
Sustainable aids such as reusable makeup remover pads, konjac sponges and muslin cloths support daily cleaning in an environmentally friendly way and ensure a particularly gentle cleaning experience.
Why is daily facial cleansing so important?
Throughout the day, numerous deposits accumulate on our skin:
- sebum and sweat
- Dead skin cells
- Make-up residue and sunscreen
- Environmental pollution such as particulate matter and exhaust fumes
These deposits form a film on the skin, clogging pores and hindering natural cell respiration. The consequences can be blemishes, blackheads, a dull complexion, and even premature skin aging.
A thorough cleansing in the evening frees the skin from these impurities and allows it to regenerate overnight. In the morning, a gentle cleansing removes excess sebum and sweat produced during sleep and prepares the skin for the day's skincare.
The right cleaning routine: Less is more
While thorough cleansing is important, moderation is key. Too frequent or harsh cleansing can damage the skin's natural protective barrier, dry out the skin, and make it more prone to irritation.
Recommended cleaning frequency:
- Twice daily - morning and evening
- After sports or heavy sweating
- For normal and dry skin: morning cleansing can be reduced.
- Evening cleansing should always be thorough, especially when using makeup.
Natural cosmetic cleaners: Gentle on the skin, good for the environment
Natural cosmetic facial cleansers do without harsh surfactants, synthetic fragrances, silicones, and microplastics. Instead, they rely on:
- Mild, plant-based washing substances made from coconut or sugar beets
- High-quality plant oils and valuable extracts
- Biodegradable ingredients
- Sustainable packaging or solid alternatives
These natural ingredients cleanse gently yet effectively without impairing the skin barrier and do not pollute waterways or ecosystems.
How to find the perfect cleanser for your skin
Choosing the right cleanser depends on several factors: your skin type, your personal preferences, and any skin problems you may have.
Dry and mature skin:
Rich textures such as cleansing oils, balms, or milks moisturize and nourish the skin while cleansing. They preserve the skin's natural lipids and prevent tightness.
Oily and blemish-prone skin:
Light gels, foams or micellar waters with clarifying ingredients such as tea tree oil or salicylic acid regulate sebum production and refine pores without drying out the skin.
Sensitive skin:
Particularly mild formulations without essential oils, with soothing ingredients such as chamomile, aloe vera or oats, protect sensitive skin from irritation.
combination skin:
Balanced cleansers that are neither too rich nor too drying help to rebalance different areas of the skin. Combining different cleansers for the T-zone and cheeks can also be beneficial.
The optimal application for best results
For effective and skin-friendly cleansing, follow these steps:
- Use lukewarm water – water that is too hot can dry out and irritate the skin.
- Gently massage the cleanser in using circular motions to promote blood circulation.
- Take your time – a contact time of 30 to 60 seconds allows for thorough cleaning.
- Rinse thoroughly and make sure to leave no product residue.
- Gently pat your skin dry instead of rubbing.
- Immediately afterwards, apply a toner and your skincare products to your still slightly damp skin.
Double Cleansing: The Korean Cleansing Method
Two-step cleansing is particularly recommended when using makeup or sunscreen:
Step 1 - Oil-based cleaning:
An oil-based cleanser (oil, balm or milk) removes make-up and fat-soluble residues such as sunscreen.
Step 2 - Water-based cleaning:
This is followed by a water-based cleanser (gel, foam or micellar water) that removes water-soluble impurities.
This method guarantees deeply cleansed skin without aggressive friction.
Healthy skin starts with proper cleansing.
A facial cleanser tailored to your skin type is the foundation for a healthy, radiant complexion. It not only removes impurities but also optimally prepares the skin for subsequent care and supports its natural regeneration. With high-quality natural cosmetic cleansers, you can care for your skin gently and effectively – for a fresh, vibrant appearance every day.
Discover our diverse selection of natural facial cleansers now and find your perfect cleanser for healthy, radiant skin.