Kjaer Weis founder

Kjaer weis

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    Founded by makeup artist Kirsten Kjaer Weis, KW combines a minimalist Scandinavian aesthetic with the raw vibe of New York. Kjaer creates makeup that is as beautiful on the skin as it is in the uniquely designed luxurious and sustainable packaging. Whether foundation, mascara, eye shadow or the famous Cream Blush, Kjaer Weis products impress with their high quality.

    Kirsten Kjaer Weis grew up on a farm in Denmark, attended the renowned Christian Chauveau School of Artistic Make-Up in Paris and worked worldwide for some of the most famous fashion magazines such as Vogue, Elle and Marie Claire. As a sought-after make-up artist in New York, Kirsten Kjaer Weis has repeatedly found that synthetic make-up causes allergies, irritates the eyes or is generally bad for the skin. Kirsten used her experience growing up in a natural environment and her knowledge of beauty to break new ground in the industry and found Kjaer Weis. A pioneer in natural ingredients, luxurious beauty and elegant, sustainable packaging. The result is exceptional natural cosmetic make-up products such as Im-Possible Mascara, the light-toned The Beautiful Tint, the silky-soft Eye Shadow, the Invisible Touch Foundation or the nourishing Tinted Lip Balms.

    Kirsten Kjaer Weis: "Scandinavia is quiet, withdrawn, minimalist. New York is violent and vehement. The two worlds seem so different, but they can work together. Kjaer Weis connects both worlds. A pioneer of luxury and sustainability combined without compromise. The refill solutions from Kjaer Weis are unique. Simple, but not ordinary. Luxurious, but always honest. At KW we love when things are done right and last a long time.

    I think at the time when I was growing up, everything we did was organic. Everything we ate came from our garden. That was a given. I never thought about it before, but subconsciously I always had this love for nature inside me. The older I got, the more I realized that growing up on a farm had a really big impact on me. I am now sure that “natural” is always better than synthetic. You don't have to make any compromises.

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