INIKA Organic
100% Natural Beauty | Highest Certified Beauty Brand Worldwide
INIKA Organic was founded in Sydney in 2006 with a clear vision: to create a makeup and skincare line that is as effective as it is pure. The name "Inika," which means "little earth" in Sanskrit, embodies founder Tony Rechtman's philosophy that true beauty should never come at the expense of health or the environment. Therefore, the brand uncompromisingly relies on certified organic ingredients, free from synthetic additives and potentially harmful chemicals.
INIKA Organic is now represented in 35 countries and remains 100% Australian-owned – proof that sustainable success is possible without compromising its core values. The company's commitment to developing only natural and highly effective products has remained unchanged. The brand sees skincare and color cosmetics as part of a holistic, sustainable lifestyle. As the world's first plastic-neutral makeup brand, it sets new standards in sustainable beauty care.
With over 100 awards for product quality and innovation, INIKA Organic has long since made a name for itself in the beauty world. INIKA is also present on the international catwalks: as the only certified natural cosmetics brand to be featured at New York Fashion Week from 2018 to 2020. Proof that environmentally friendly cosmetics are not only good for the skin but also meet the highest aesthetic standards.
