Brand spotlight: Vyrao

Combining perfumery art with holistic well-being through aromatherapy and energetic healing – that is the idea behind VyraoThe brand was founded in 2021 by Australian Yasmin Sewell, who, after a long career in the London fashion industry, decided to focus on her passion for holistic wellbeing.

The VyraoFounder Yasmin Sewell left school in Australia at the age of 15, started working early, and moved to London at 19, where she began her fashion career in sales. A few years later, Yasmin Sewell realized her dream and opened her first shop, Yasmin Cho. Soon after, she landed sought-after consulting roles, sharing her fashion knowledge and retail expertise with fashion companies. In 2013, she and her then-husband Kyle Robinson founded the label Être Cécile to fill a gap in the market for affordable, funny Luxury goods. She then took on the role of Fashion Director at Farfetch, an online platform for luxury fashion, in 2017.

After her last job in the fashion industry, Sewell took some time off to think about her future and pursue her passion for holistic well-being to delve deeper. With Vyrao She combines her extensive knowledge of Reiki, Integrative Quantum Medicine, Flower Medicine, and Ayurveda to explore wellness from a new perspective. She sees a strong connection between emotions, thoughts, and physical health, and has dedicated herself to this with her brand. Vyrao The company aims to develop and increase the energetic potential of its customers through its fragrances.

Every fragrance of Vyrao is not only with essential oils They are not only enriched with elements that can influence mood, but also imbued with a specific energetic intention. All large bottles of the seven unisex fragrances contain a Herkimer diamond crystal, and all candle holders contain a V-talisman, which are charged with energies in Hawaii by quantum energy healer Louise Mita. 

These energies can help to support the intention of the scents to enhance and increase feelings of self-love, courage, creativity, mindfulness, sensuality, freedom, protection or joy.

The products of Vyrao They are characterized by the use of high-quality, sustainably and ethically sourced organic plant and flower extracts. These ingredients are based on neuroscientific findings in aromatherapy, energetic practices, and traditional perfume-making techniques to create innovative and unique products. Fragrance compositions to create.

The innovative fragrance creations of Vyrao are designed to activate specific brain regions responsible for memories and emotions. This targeted stimulation allows you to fully utilize the positive effects of each scent.

The scents The sixth and Sun Rae are the result of a collaboration with the renowned Science of Wellness Program of International Flavors & Fragrances, Inc. (IFF). This program has been researching the profound effects of scent on our emotional and psychological state for over 40 years. Formulated by perfumer Meabh McCurtin, The Sixth is proven to promote mindfulness, while Sun Rae, named Best Independent Fragrance at the Fragrance Foundation UK Awards 2024, enhances joy and confidence.

Vyrao places great emphasis on increasing positivity and joy. This philosophy is reflected not only in the products but also in every detail. From the elegant bottles and candle holders, to the recycled and recyclable packaging, to the mantra cards included with each fragrance, which inspire wearers with an encouraging affirmation.

"I've always worn perfume more for myself than for others, and I wear it to amplify my energy. It's about ritualizing your routine and setting your intentions for the day by taking a moment for yourself. In that moment, I use..." Vyrao "And my friends too, and we all think it's a positive way to start our day" - Yasmin Sewell.

In this way, the application of a fragrance transforms into a personal ritual that harmonizes body and mind. Vyrao I want to encourage people to use fragrances not just as accessories, but as a means of self-care. In this way, every spritz becomes a moment of inner strength and harmony.